Thoughtfully stroking your beard may be seen as a sign of wisdom, but constantly scratching it is strictly for ruffians and castaways.

Respectable, hard-working fellows, however, can help fend off itchiness with this lightweight, non-oily lotion that will keep your mug properly hydrated.

Ideal for shorter beards and stubble softening, Best Damn Beard & Face Lotion refreshes and moisturizes with a clean, fresh scent.